Unsolicited concept by Edge9 Media for ILTY. Not affiliated. Built from public information. Take-down anytime: marc@edge9media.com. Pricing illustrative.
Named Daily Truth Ritual Campaign System: ads, onboarding email and push, and ritual framing for higher trial-to-paid and Day-31 retention.
Book 15 minutes
Campaign system to retention

Make the tough-love habit easier to start, then harder to abandon.

ILTY already has the anti-toxic-positivity point of view and companions that tell the truth. This concept adds the campaign path that turns that product truth into a daily ritual people understand in one conversation.

01 · Paid ad static / feed
IL
ILTY
Sponsored · Tough love
You do not need another app that agrees with everything. You need a next step you will actually take.
Daily Truth Ritual
Stop quitting soft wellness apps.Check in. Hear the truth. Take the next step.
ilty.coStart your ritual
02 · Ritual offer existing product
ILTY tough-love companion conversation conceptCampaign hero · not a new app

Daily Truth Ritual

$12.99/mo or $99.99/yr
  • Existing ILTY companions, sequenced by moment
  • A daily check-in that ends in one next step
  • Framing that makes the one-week trial feel useful now
03 · Onboarding email + push
Inbox + notificationsILTY
Your truth for today is waiting.
ILTY · to you
You checked in because something is stuck. Keep the thread: open the conversation, get the honest read, and choose one next move.Continue your Daily Truth Ritual →
Day 0 first check-inDay 3 next stepDay 7 trial cueDay 31 keep
↑ Trial-to-paid

Ads promise a specific ritual, so the first conversation has a job beyond app download.

Day-31 retention

Email and push bring her back to the thread before the tough-love habit goes quiet.

Less one-session churn

One check-in ends with a next step, giving the companion a reason to be opened tomorrow.

Concept onlyILTY Mr. Relentless companion chat concept
ILTY companion conversationILTY Daily Truth Ritual concept

Daily Truth Ritual Campaign System

A lifecycle and acquisition layer around the ILTY product people already have, built to turn tough love into a daily habit.

Built from ILTY public positioning and five companion direction

The product truth stays intact: an AI that listens, then tells you the truth. The campaign changes the first decision from “another wellness download” to “a daily ritual that remembers where I left off.”

$12.99/moor $99.99/yr1-week trial

Public ILTY Premium pricing. Directional campaign framing, not a live ILTY offer or clinical claim.

Why this is not a product re-pitchILTY already has the companions and a clear anti-toxic-positivity voice. This concept sells the missing campaign system: ads, ritual framing, and onboarding email and push that improve trial-to-paid and Day-31 retention.

What the system mounts

  • Daily Truth Ritual framing on the existing ILTY experience
  • Paid statics that contrast tough love with soft apps she already quit
  • First-conversation and trial onboarding built around one next step
  • Email and push cues for Day 0, Day 3, Day 7, and Day 31
  • Habit language that stays direct, warm, and free of toxic positivity
  • Owner outcome: higher trial-to-paid and Day-31 retention
See the campaign system above
Concept buy box only. Pricing and claims are directional public ILTY framing. Booking lives at the top and bottom.
Distinct from what is already online

The gap is not another companion. It is the path that makes one stick.

Live today

Strong voice, early conversion path

ILTY already owns tough-love companions and the anti-toxic-positivity position. A download, first conversation, and one-week trial can still feel like separate moments.

This concept

Daily ritual campaign on retention

One named promise connects paid ads to the first check-in, then email and push make the next conversation and Day 31 visible. Same product. Different path to stronger conversion and keep.

90-day installation

How the Daily Truth Ritual goes live.

A scoped campaign system around the existing ILTY experience. Concept scope, not a live build.

01 · FRAME

Name the ritual

Turn the tough-love point of view into a clear promise: check in, hear the truth, take the next step. Keep the product and pricing intact.

02 · ACQUIRE

Build the first conversation

Test paid statics and landing language against soft wellness fatigue, with the Daily Truth Ritual as the bridge into the existing companions.

03 · KEEP

Bring her back

Install onboarding email and push around Day 0, Day 3, Day 7, and Day 31, measuring trial-to-paid, return conversations, and retention.

Edge9 Media · owner economics

The blunt voice is already there. Give it a ritual and a reason to return.

$12.99

Public monthly Premium price. A clear anchor for the first-conversation promise.

1 week

Trial window gives onboarding a short runway to prove the ritual is worth keeping.

Day 31

Retention target gives lifecycle work a business outcome beyond open rates.

5 companions

Public product direction to organize around moments, not ask users to choose from a blank menu.

More at edge9media.com · Marc Chester

Open the Daily Truth Ritual campaign.

We will walk through the ads, first-conversation path, onboarding email and push, and the trial-to-paid and Day-31 measurement plan. No pitch deck theater.

Book 15 minutesEmail Alesya